Hi, I'm Khushbu

B2B Marketing
Leader.

I turn marketing strategy into measurable business impact — for global tech brands and high-growth startups.

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Khushbu Bohra
B2B Marketing Leader
13+
Years of Experience Cloud · SaaS · Enterprise
$20M+
Pipeline Generated Sourced & influenced
4
Global Markets UK · EMEA · APAC · US
50×
Partner Marketing ROI At Tredence
Field Marketing◆ Account-Based Marketing◆ Partner GTM◆ Demand Generation◆ Fractional CMO◆ Pipeline Strategy◆ Executive Engagement◆ B2B Growth◆ Field Marketing◆ Account-Based Marketing◆ Partner GTM◆ Demand Generation◆ Fractional CMO◆ Pipeline Strategy◆ Executive Engagement◆ B2B Growth◆
13+
Years in B2B
About Me

Marketing that
moves the needle

I've spent 13+ years building and scaling marketing engines across cloud, SaaS, and enterprise technology — at companies like AWS, OpenText, and IDC. My career spans London and Bengaluru, and my work spans the UK, EMEA, APAC, and the US.

What drives me isn't just campaigns — it's seeing strategy translate into pipeline, partners, and measurable business growth. I now bring that experience to startups and high-growth companies as a Fractional CMO.

Read my full story
Companies I've worked with
AWS OpenText IDC Tredence Altera Intel

How I can
help you

I work with B2B tech companies at the intersection of strategy, execution, and growth — bringing senior marketing leadership where it matters most.

01
Fractional CMO
Senior marketing leadership without the full-time overhead. I embed with your team to set strategy, build the function, and drive pipeline — from day one.
GTM Strategy Team Building Board Reporting
02
ABM & Demand Generation
Account-based programs that align marketing with sales, engage the right buyers, and convert attention into pipeline — built from 13+ years running ABM at scale.
Account Selection Sales Alignment Lead Scoring
03
Partner & Field Marketing
Co-marketing frameworks, partner enablement, and field programs that extend your reach and generate revenue beyond your direct sales motion.
Partner GTM Co-marketing Events
The Ideal Partner

You Might Be A Perfect Fit If...

  • ✓
    You're an early-stage B2B startup
  • ✓
    You need marketing leadership without a full-time hire
  • ✓
    You want to look credible and grow fast
  • ✓
    You're tired of generic "best practices"
  • ✓
    You need pipeline, not just brand awareness
Let's talk →

"Khushbu has a rare ability to operate at both the strategic and executional level. She doesn't just build campaigns — she builds marketing engines that keep delivering."

— Senior Marketing Leader, AWS Enterprise & Growth

My Thoughts

All posts →
ABM
Why most ABM programs fail before they start
The biggest mistake isn't the wrong tools or accounts — it's skipping the alignment conversation with sales entirely.
Feb 2026
→
Fractional CMO
When a startup needs a Fractional CMO (and when it doesn't)
Hiring a fractional leader can be transformative — or wasteful. Here's how to know which stage you're at.
Jan 2026
→
Pipeline
The metric I always look at before everything else
Not MQLs. Not impressions. One number tells you whether your marketing is actually working — and most teams ignore it.
Dec 2025
→
Let's work together

Ready to build something remarkable?

Whether you need a Fractional CMO, a strategic sounding board, or help building your first GTM motion — I'd love to talk.

Start a conversation →
What you get

"Senior marketing leadership, without the full-time overhead."

$20M+
Pipeline generated
13+
Years experience
50×
Best campaign ROI